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GE/McKinsey Matrix Brief History In the late sixties and early seventies, while the Boston Consulting Group were devising the BCG or Growth Share matrix, General.
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43 Boston matrix ( BCG matrix) At the end of the 1960s, Bruce Henderson, founder of the Boston Consulting Group, BCG, developed his portfolio matrix.
Chapter 7: Corporate Level Strategy – Mix and Composition of.
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Mysticism and Strategic Management Chapter 7: Corporate Level Strategy - Mix and Composition of Business Units Chapter 7: Corporate Level Strategy – Mix and.
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The growth-share matrix (aka the product portfolio, BCG- matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram) is a chart that had been created.

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